Goodville Project – Design for Social Equity

Branding, Wayfinding Signage

With the purpose of creating a sustainable event for college students to donate and purchase items from other students, a large group of students and myself divided into teams to conquer this task. From the bottom up, we conceptualized the event, the designs and advertisements and coordinated followers, helpers and raised awareness of our plan to other students. My own logo design and slogan was used to represent the event and I worked with my partner, Trey Pinkney to design two kinds of wayfinding signage for the event under the branding guidelines that had been set my the advertisement group. We also met with local community members to coordinate help for the event.

Good'Ville Case Study

Graphic & Illustrative Design

Lancaster Central Market Spreads
Design for Social Equity: Goodville
Smashing Magazine Calendar
Vaster Digital Magazine

User Experience

Millersville University Website Usability Testing
Basketball Experience Model & Mapping

Interactive & Motion Design

Whoopie Pie Festival Website Redesign
Processed Foods Motion Graphic