Goodville Project – Design for Social Equity
Branding, Wayfinding Signage
With the purpose of creating a sustainable event for college students to donate and purchase items from other students, a large group of students and myself divided into teams to conquer this task. From the bottom up, we conceptualized the event, the designs and advertisements and coordinated followers, helpers and raised awareness of our plan to other students. My own logo design and slogan was used to represent the event and I worked with my partner, Trey Pinkney to design two kinds of wayfinding signage for the event under the branding guidelines that had been set my the advertisement group. We also met with local community members to coordinate help for the event.
Good'Ville Case Study